Review cards, equipment tags and lanyards for gyms, fitness studios, personal trainers and leisure centres. Members tap once on the way in or out and your Google review page opens. No app, no email chase, no awkward ask at the end of a session.
Gyms are chosen on reviews and kept on habit
Almost nobody joins a gym they have not looked up first. “Gym near me”, “personal trainer in Leeds”, “pilates studio” — all map pack searches, all decided largely on star rating and review count, and almost all made on a phone within a mile or two of home or work.
What makes fitness unusual is the value of a single conversion. A gym member is not a one-off transaction — they are a recurring subscription worth hundreds of pounds a year, often for several years. One extra join from one better review is worth vastly more than the card costs.
You see the same people three times a week — and still get no reviews
This is the gym paradox. Your members are the most frequent, most loyal customers of any sector on this site. They walk past your front desk hundreds of times a year. And most gyms still sit on a couple of dozen reviews.
The reason is that there is no natural transaction moment. Nobody pays at the desk each visit — the direct debit went out weeks ago. There is no bill, no handover, no obvious point where asking makes sense. So it never gets asked, and the automated email from your membership system goes unopened with everything else.
A card creates the moment that the business model removed. It sits at check-in, on the equipment, or on a trainer’s lanyard, and it works on a member who is already there and already in a good mood.
Where to put them
- Reception or check-in desk — every member passes it, twice, every visit.
- Equipment tags — on rigs, machines and squat racks. Catches members during rest between sets, which is genuinely dead time.
- Personal trainer lanyards — the best placement of all, because a PT session ends with real rapport and a member who has just achieved something.
- Studio doors — a card as members leave a class, while the endorphins are still doing the work.
- Juice bar or café tables — members are sitting still with a drink and a phone.
- Changing room or exit — the last thing they see on the way out.
Time it around the wins, not the workouts
The single highest-converting moment in a gym is not the end of a session — it is the end of a good session. A member who has just hit a personal best, finished their first full class, or been told by a trainer that their form has come on is in exactly the frame of mind that produces a five-star review.
This is why the PT lanyard outperforms the reception desk by a wide margin. Your trainers already know when a member has had a breakthrough. Giving them a card means they can act on it in the two seconds after they say “that was a great session.”
A note on incentives
Gyms are more tempted than most sectors to offer something for a review — a free shake, a class credit, entry into a draw. Google prohibits incentivised reviews, and under the DMCC Act 2024 the CMA can act directly on manipulated reviews.
You do not need to. A card in the right place, shown to every member without filtering, produces plenty on its own — and those reviews carry more weight because they are real.
Multi-site gyms and franchises
Each site can have cards pointing to its own Google listing, so reviews land against the right location rather than a single group listing. We can produce them in a consistent house style across a whole estate. Get in touch for multi-site pricing.
What you get
- Free UK first class shipping on every order, no minimum spend
- Generic cards dispatched within 48 hours; branded in 2–3 working days after proof approval
- PVC and waterproof — they cope with sweat, chalk and wipe-downs
- Printed QR code backup on every card, so it works on any phone with no app
- Programmed and tested before dispatch; free remote reprogramming if your link changes
- Full refund, no questions asked
Gym & fitness FAQs
How many cards does a gym need?
Most sites start with two or three at reception plus one lanyard per personal trainer. Adding equipment tags later is where the volume really steps up — a dozen tags across the main rigs and cardio machines is typical.
Will they survive the gym floor?
Yes. PVC, waterproof and wipe-clean, rated for around five to ten years of daily use. If one stops working we replace it free.
Can personal trainers have their own cards?
Yes, and self-employed PTs renting space often do exactly that — their card points to their own Google listing rather than the gym’s, so the reviews build their personal business.
Get started
One extra member on a annual membership is worth many times the cost of a full set of cards. Shop review cards from £13.99 or request a free branded mockup.
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